Michael Dell: A New Way To Think About Risk

One of America’s best-known entrepreneurs, Michael Dell, founded his eponymous company out of a University of Texas dorm room. More than three decades later, he’s led his company through multiple transformations, including taking it private, and taking on $50 billion in debt to complete a major acquisition. Dell Technologies is in a new phase of its life--and Dell explains his leadership philosophies that have shaped it all in his new book, Play Nice But Win. Christine Lagorio-Chafkin interviews him about the early growth of his computer company, how his thinking and actions as a leader have changed over the years, and how he’d advise entrepreneurs to reconceptualize their risk-taking.

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The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.