Obé Fitness: Adapting Under Pressure

Christine Lagorio-Chafkin talks with Ashley Mills and Mark Mullett, the founders of Obé Fitness, about how the former adversaries founded their company--and how when the pandemic hit they reacted with creativity, sending the company into a period of wild growth.

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The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.