What I Don’t Know: Kendra Scott Gets Locked Out of Spreadsheets

The founder of her eponymous jewelry brand, Kendra Scott, has built her business into a robust online operation and more than 130 locations. But from the early days of running her business, she knew she didn’t want to manage the books. Scott tells host Christine Lagorio-Chafkin how she hired strategically, from an accountant to a comptroller, to a CFO–so she could focus on the creative and design work she loves.

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The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.