What I Know Best: Michael Horvath on Venturing into the Unknown

The co-founder and chief executive of Strava explains how storytelling is wrapped up in being able to take risks. He first ventured into the unknown in 1995, wanting to build a community of athletes. He didn’t know how that story would end–and it certainly wasn’t immediately successful. His company has grown to 100 million athletes in 200 countries–and he tells host Christine Lagorio-Chafkin that along the way he’s learned to take chances to “get to create the story.”

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The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.