What I Know Best: Toni Ko Does a Tiny Thing to Overhaul Her Outlook

If there was a super-simple way to tweak the whole way you think about an experience…would you do it? Serial entrepreneur Toni Ko, the woman behind NYX Cosmetics, Perverse Sunglasses, and, most recently, Bespoke Beauty Brands, explains to host Christine Lagorio-Chafkin how she changes her wording to change her perspective.

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The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.