What I Know Presents 'Book Smart'

From Inc. Magazine, Book Smart brings to light the books beloved by prominent entrepreneurs, founders, and notable figures across the spectrum of industry. If you love What I Know, be sure to subscribe to Book Smart wherever you listen to podcasts. In this episode, Jim Damian talks to our host, Cameron Albert-Deitch, about his Book Smart pick, Nine Lies About Work: A Freethinking Leader’s Guide to the Real World by Ashley Goodall and Marcus Buckingham

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The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.