AI and the Future of the Author: how human intelligence meets artificial intelligence in the world of writing

Josh Bernoff, former senior leader at Forrester, best-selling author of 'Groundswell' with Charlene Li, and ‘Build a Better Business Book’ on the relationship between ChatGPT and the book writer. The author of eight business books - he also calls himself a ‘midwife’ of 50 titles on some of the most powerful ideas in the genre – argues that books will continue to matter even if the way they may be created and distributed might change. And while AI may replace hack writers, it will never replace human intelligence, the wit and character of great writing. His mantra is ‘Be paranoid early’ as AI continues to evolve in the creative world, and as long as we change and adapt, AI plus HI can provide a brilliant future for writers Josh Bernoff website: https://bernoff.com Josh Bernoff books: https://bernoff.com/books How authors use AI: https://bernoff.com/blog/how-successful-business-authors-work-better-with-ai Cory Doctorow article about enshittification: https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys Article about fake travel books: https://www.nytimes.com/2023/08/05/travel/amazon-guidebooks-artificial-intelligence.html Atlantic article about the AI corpus of pirated books called "Books3": https://www.theatlantic.com/technology/archive/2023/09/books3-ai-training-meta-copyright-infringement-lawsuit/675411/

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"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.