Blockchain and the Level Playing Field

Kirthiga Reddy, former managing director (and the very first employee) of the social media giant Meta in India, co-founder of Liftery , and the first female investment partner at Softbank is today the CEO of the generative AI and blockchain startup Virtualness. In this conversation, Kirthiga discusses the enabling opportunities provided by Blockchain, Generative AI, and the rise of India. Kirthiga argues that in the world of Gen AI, blockchain is going to become even more important for creators, brands, sports media, and entertainment. She says that the read-write-own era that blockchain ushers will give new ways to monetize their side hustles (and also main hustles) and leverage them into a fairer, more creative world. She envisions a future where all moments that matter — including awards, certificates, memorabilia -- will be on blockchain.  Kirthiga Reddy links Linkedin: https://www.linkedin.com/in/kirthiga/ Twitter: https://twitter.com/kirthigareddy   Virtualness links Website: https://www.virtualness.io Linkedin: https://www.linkedin.com/company/virtualnessio Twitter: https://twitter.com/Virtualnessio

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"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.