Common sense: how to overwhelm the client immune system

A must-listen for anyone withcreative ambition.Martin Lindstrom, CEO of Lindstrom Company, author of seven New York Timesbest-selling books, and voted by Timemagazine, one of the “World’s 100 Most Influential People”takes us on an eclectic and fascinating journey via the themes ofhisnew book,The Ministry of Common Sense, How to Eliminate Bureaucratic Red Tape, Bad Excuses and Corporate BS. Links: https://www.martinlindstrom.com/https://www.linkedin.com/in/lindstromcompany/

Om Podcasten

"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.