Decoding The Hype Machine.

Sinan Aral, scientist, investor, entrepreneur, and David Austin Professor of Management, Marketing and Data Science at MIT, discusses his book, The Hype Machine. We look “under the hood” at the neuro science powering “the social media industrial complex” to influence behaviour and the five communications strategies for our hyper-socialised world.Links: https://www.linkedin.com/in/sinan-aral-3964a7/https://www.sinanaral.io/books

Om Podcasten

"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.