It’s the person, stupid

Teresa Barreira, Publicis Sapient CMO & CCO, explains why the individual Is the new ‘mission critical’, how non-branded content marks the next wave for brand building, and declares the marketing funnel to be dead. She also argues that marketers should embrace generative AI as a competitive way of augmenting their own work and redefining their craft. Further Reading Links:https://www.publicissapient.com/impact/never-done-filmhttps:/www.publicissapient.com/news/publicis-sapient-and-oscar-winning-director-ben-proudfoot-launchhttps://www.adweek.com/agencies/publicis-sapient-captures-its-impact-in-3-documentary-films/https://www.linkedin.com/in/tbarreira/https://www.teresabarreira.com

Om Podcasten

"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.