Proximity: The Future of All Business

How do agencies and marketers prepare for a fast-approaching world where algorithms make buying decisions instead of humans and what’s produced is determined concurrent with actual demand? Robert C. Wolcott, early-stage investor, Chair of The World Innovation Network (TWIN Global), Adjunct Professor of Innovation & Entrepreneurship at the Booth School of Business, and co-founder of growth strategy firm Clareo, predicts a new age of ‘Proximity’ where digital technologies push the production and provision of products and services ever closer to actual demand—ushering in a new era of sustainability.Further reading links:https://www.responsible.ai/https://www.twinglobal.org/ https://www.forbes.com/sites/robertwolcott/?sh=1eaa31d94088https://clareo.com/

Om Podcasten

"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.