Reimagining Sports: Where the next generation of technology and innovation becomes real

Sascha Schmidt, professor and director of the Center for Sports and Management (CSM) at WHU - Otto Beisheim School of Management on the future of sports and technology. Learn how advanced analytics and AI in sports are opening up opportunities for systematic people and athlete development, and how new technologies can impact sports in the digital age.21st Century Sports book: https://www.whu.edu/en/faculty/entrepreneurship-and-innovation-group/sports-and-management/21st-century-sports/ WHU/MIT online course Transformational technologies – Applied Lessons from Sports: https://xpro.mit.edu/courses/course-v1:xPRO+TTLSx/ YouTube video - Why Football will End 2049: https://www.youtube.com/watch?v=nKqV9AgqDEM

Om Podcasten

"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.