Storytelling in the Digital Age and the Speed of the Startup

Scott Donaton, currently Chief Marketing and Content Officer at Versus Game, on brand storytelling and the agility of startups. The former Global Chief Creative and Content Officer at Digitas who became CMO at Hulu argues that Versus Game's AI-driven engagement engine which gamifies content to enhance user interaction is a glimpse of the future in media. He says that companies need to embrace the Next Big Thing – especially the AI era of brand storytelling, and to move at the speed of startups if they are to stay competitive.   #Marketing #Media #FutureOfWork #BrandStorytelling

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"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.