The Asia Effect

Ken Mandel, regional Managing Director of Grab Ads and brand insights at Grab on the huge potential of digital advertising in Asia. After building XM Asia Pacific into a top digital consultancy, establishing Yahoo's advertising products in Asia  and launching Buddy Media in the region which was then acquired by Salesforce, he believes that the future is Asian. He argues that the rise of the super app, the cashless society and the massive growth of the digital economy there shows that the rest of the world needs to urgently understand the Asian market  #DigitalAdveritising #Advertising #Media #Digital

Om Podcasten

"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.