The Autonomy of Micro Media

Brian Morrissey, founder of Rebooting on the future of sustainable media business. The former president and editor in chief of Digiday Media and digital editor at Ad Week believes that the move from mass media to micro media, particularly since the Pandemic, is a power shift from institutions to individuals where AI will be most vibrant part of the media ecosystem. He illustrates his argument with his own model at Rebooting which started with a Substack newsletter, expanded to a podcast, and now offers consultancy and events. Multi-skilled smaller companies which optimise the latest tech and are motivated by autonomy, he says, are the future of the workplace Sustainable media business, he believes will be about a niche media of unique expertise, perspective and personality. www.therebooting.com The Rebooting Show #Media #Business #Ad #Tech #MicroMedia #Leadership

Om Podcasten

"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.