S2 [13] KENDALL JENNER: THE ANATOMY OF AN ADVERTISING DISASTER

Kendall Jenner is one of the most famous people on Earth. And so, it made sense for the global brand Pepsi to feature her in a commercial in 2017. But, the commercial faced a major backlash for co-opting the imagery of social-political movements. Who decided this was a good idea? This is the anatomy of a commercial gone terribly wrong. What Really Happened? Guests: Brad Jakeman (former President of PepsiCo Global Beverage Group), DeRay Mckesson (activist, author, and host of the "Pod Save The People" podcast), Ed Castillo (Brand Strategist and current owner of Brand Disposition, Inc.), Ephrat Livni (journalist and lawyer), and Charles R. Taylor (John A. Murphy Professor of Marketing, Villanova School of Business)

Om Podcasten

We live in an age where news comes at us fast, and from all angles. We see a headline that catches our attention, but often just skim the surface, before the next headline comes along. In Season 3, award-winning documentarian Andrew Jenks uses the power of great storytelling to take us on a journey through the biggest scandals to recently hit headlines. He’ll unravel the layers, bringing to life key figures, and shedding light on the important, yet overlooked components to paint the entire picture. Executive produced by Seven Bucks Productions’ Dwayne Johnson, Dany Garcia and Brian Gewirtz, Andrew Jenks and Cadence13.