S2E3: Crafting “Stop The Clock” Moments with Mike Battle, Founder & CEO of Lapland UK

In 2007, Mike and Alison Battle founded Lapland UK – an immersive, festive experience for every kind of family. As clients of Matter Of Form, we invited Mike to sit down with Fred to illuminate the complexities of the immersive experience business model, the importance of integrity when working with an open IP and how everything that can be considered luxury starts and ends with craft.

Om Podcasten

From the flawed masterminds at the heart of Matter Of Form, global leaders in Brand & Digital Experience, comes a series set on reframing luxury. With some strong – and mostly sound – opinions on the state of the sector, MOF CEO Anant Sharma and COO Fred Moore are debunking convention and conducting (occasionally) gracious debate surrounding what’s next with an enviable line-up of industry leaders.