No Posts, No Problem: Why Hinge is Silent on Social Media
What happens when a dating app doesn't do social media the usual way?In this episode of What the Social, we talk to Jackie Santos, CMO at Hinge, about why the brand doesn't post on socials – and is still thriving. From values-driven creator partnerships to region-specific storytelling, Jackie breaks down Hinge’s unique approach to social and what really matters when it comes to KPIs.Tune in for insights, inspo, and a fresh take on how to build brand love without posting 24/7.Timecodes:00:01:37 Start of conversation00:02:42 Everyday working life 00:04:08 Team set-up00:06:30 Social media activities00:14:20 Influencers vs. creators00:20:30 Cultural differences in sating00:24:50 KPIs00:26:30 Exchange with competitors 00:28:13 Everyday working life00:31:00 Future Hinge featuresMentioned: ShaneErik SchmittMore about us:WebseiteImpressumLinkedinInstagram TikTok