BJ Fogg: Designing Behaviours & Installing Habits

We had the pleasure of speaking to one of the Godfathers of habits and designing behaviours, BJ Fogg. We love the simplicity of his model: "Behaviour = Motivation + Ability + Prompt". Through this lens, we can see exactly why we do (or don't do) the things we want to do! Following on from our own discussion of his book Tiny Habits, this interview dives a little deeper into the intricacies of installing new habits or breaking old ones.  BJ Fogg, PhD, founded the Behavior Design Lab at Stanford University. In addition to his research, Fogg teaches industry innovators how human behavior really works. He created the Tiny Habits Academy to help people around the world. He lives in Northern California and Maui.Find out more at BJFogg.com and visit TinyHabits.com to learn about his New York Times bestselling book, Tiny Habits: The Small Changes that Change Everything Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

We’re Adam and Adam, two Aussie blokes that love reading great books. Each week we share the best bits from the best books, and interview the world’s top authors. The books we cover can help you improve every area of your life, from your health to your wealth, from your relationships to your mindset. You’ll learn to pick up healthier habits, and drop the ones that are holding you back. We put the world’s best ideas within your reach, for a fraction of the time it would take to read the full book. Hosted on Acast. See acast.com/privacy for more information.