Hooked

Hooked - by Nir Eyal'How to build habit-forming products' If a business can turn their product or service into a 'habit', then they've got you 'hooked'. It makes it much harder for the user to change to a competitor, usage becomes more frequent and more irresistible, and it becomes far more profitable for the business.Nir Eyal takes us through the 'Hook Model' which teaches business what they need to build into their offering to get consumers hooked:Triggers (external & internal)ActionVariable RewardInvestment Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

We’re Adam and Adam, two Aussie blokes that love reading great books. Each week we share the best bits from the best books, and interview the world’s top authors. The books we cover can help you improve every area of your life, from your health to your wealth, from your relationships to your mindset. You’ll learn to pick up healthier habits, and drop the ones that are holding you back. We put the world’s best ideas within your reach, for a fraction of the time it would take to read the full book. Hosted on Acast. See acast.com/privacy for more information.