Pre-Suasion

 Pre-Suasion - by Robert Cialdini'A revolutionary way to influence and persuade' After his 1984 masterpiece 'Influence', Robert Cialdini brings us his second book: Pre-Suasion. Influence was all about the CONTENT of your message, whereas Pre-Suasion shows us that it's also important to manage the CONTEXT. The secret doesn't just lie in the message itself, but in the interactions before the message is delivered.You will learn the 'single chute question' for the recipient to hunt for confirmations, how the 'focusing illusion' is used by the media to create irrationally disproportionate fear with the news, and a three stage process to persuade in any situation using the six weapons of influence. The key thing, however, is to be authentic and point out the persuasive tool only if it is genuinely there - if you're being a fraud, it simply won't work.This book is a weapon. Please use it wisely. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

We’re Adam and Adam, two Aussie blokes that love reading great books. Each week we share the best bits from the best books, and interview the world’s top authors. The books we cover can help you improve every area of your life, from your health to your wealth, from your relationships to your mindset. You’ll learn to pick up healthier habits, and drop the ones that are holding you back. We put the world’s best ideas within your reach, for a fraction of the time it would take to read the full book. Hosted on Acast. See acast.com/privacy for more information.