The Cold Start Problem

The Cold Start Problem addresses how tech’s most successful products solved the dreaded ‘cold start problem’ by leveraging network effects to engage billions of users. In today’s climate, it’s easier to build tech software. However, launching and scaling new products and services remains challenging. Utilised by tech giants like Apple, Google and Microsoft, the network effects are a solution that allows emerging products to break through by attracting new users through viral growth and word of mouth.But what exactly are network effects? How do teams create and build them into their products? How do products compete in a market if every player utilises the same approach? In this book, Andrew Chen draws on his experience and interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer valuable insights that answer these questions. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to scale successfully, and, most crucially, why products that create and compete using the network effect method are important today. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

We’re Adam and Adam, two Aussie blokes that love reading great books. Each week we share the best bits from the best books, and interview the world’s top authors. The books we cover can help you improve every area of your life, from your health to your wealth, from your relationships to your mindset. You’ll learn to pick up healthier habits, and drop the ones that are holding you back. We put the world’s best ideas within your reach, for a fraction of the time it would take to read the full book. Hosted on Acast. See acast.com/privacy for more information.