39 - Atomic Habits Chapter 15: The Cardinal Rule of Behavior Change
Behavior is repeated when the experience is satisfying. For habits to stick, you need to feel immediately successful – even if it’s in a small way. Habits produce outcomes across time that often need to be more aligned. The costs of your good habits are in the present. The costs of your bad habits are in the future. The Cardinal Rule of Behavior Change: “What is immediately rewarded is repeated. What is immediately punished is avoided.” Add a little bit of immediate pleasure to the habits tha...