The biggest Beef yet

What do 115 thousand people, 5000 cubic metres of sawdust, $23million worth of cattle, 50 politicians and 78 ticketed events have in common? You guessed it- Beef 21. After such a tumultuous leadup it's hard to believe it's over, but wheels are already in motion for Beef24. Ian Mill is Beef Australia's CEO. This was his first time in the driving seat and while he's been a long- term Rockhampton resident, he says the inner sanctum gave him a refreshed appreciation for Australia's incredible beef industry.

Om Podcasten

“What’s Your Beef” is a weekly Podcast produced by Beef Australia. We look forward to taking you behind the scenes of this iconic Australian event in the lead up to Beef 2021. Listeners will be introduced to an impressive variety of experts from all areas of the supply chain who work to support Australia’s largest agricultural commodity export.  You will also meet some of the many characters of who have played a role in bringing Beef Australia to life since 1988.