Beyond Swiftonomics: The Effect of Marquee Events

When even The Federal Reserve takes note of your economic impact, you know you’re a big deal. And that’s just one of the many accomplishments attributed to Taylor Swift, whose 2023-2024 Eras tour has become the highest-grossing of all-time, and the first ever to rake in more than $1-billion in revenue, boosting local businesses across the country. But Swift isn’t the only musician, athlete, or organization with an oversized impact on the economy.On this episode of Wheel of Risk, host Alix McCabe sits down once again with Dan North, the Senior Economist for North America at Allianz Trade, for a deep dive into the ripple effect that occurs whenever a famous musical act, high-stakes playoff game, or big business conference comes to town. They explore how — ticket sales aside — these marquee events also generate spending on everything from lodging and transportation to restaurants, retailers, and much more. They also discuss what local businesses can do to ‘get on the bandwagon’ and take advantage of all those juicy opportunities when they do arise.

Om Podcasten

Picture this: It’s the middle of the night and your company’s shipment is stuck halfway around the world, hopelessly snarled due to an unexpected trade embargo. You’re hemorrhaging money. Wide awake, worried, your mind goes round and round in circles like some high stakes wheel of fortune. In the world of international trade, there’s no shortage of things that can keep you up at night. But here’s the good news – you’re not alone. "Wheel of Risk" is a brand new podcast – brought to you by Allianz Trade – designed to help you keep your business safe, secure, and well ahead of the competition. Every episode, host Alix McCabe talks to business leaders and experts who’ve faced, and overcome, real trade-related challenges to keep their businesses alive and thriving. They know what it means to truly protect their organizations and themselves. They learned the hard way, so you don’t have to. So go ahead – spin the wheel – we’ve got you covered! Euler Hermes North America Insurance Company and its affiliated debt collection company are part of the Allianz group and market their products and services using the ‘Allianz Trade’ trademark.