The truth about ‘no comment,’ managing expectations and cost-effective PR

In this special episode David Yelland and Simon Lewis answer PR questions sent in by When It Hits the Fan listeners. First off, they are just two little words but they carry a lot of meaning... why 'no comment' can be both a good and bad thing to say - and what you might be able to say as an alternative.Also, they have some great tips for how to deal with a boss who's demanding national coverage despite having nothing newsworthy to report.There's advice for small charities on how to get your message out there in a very crowded marketplace. And David and Simon reveal the character traits they believe are vital for being a great PR pro.Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

Om Podcasten

Inside the world of crisis managers and spin doctors as David Yelland and Simon Lewis watch the week's biggest PR disasters unfold. In each episode our hosts go behind the scenes of the latest news stories and find out how, where and when it all began to hit the fan. When It Hits The Fan is hosted by two of the most influential and experienced people in the game; David Yelland is the former editor of the Sun and alongside him is Simon Lewis, former trouble-shooter for the Queen and Gordon Brown, as well as for major corporations like the Nat West, Vodafone and British Gas. Together they bring decades of experience in both creating and managing crises. They'll share all they know about what's keeping those big stories in and out of the news.