041 Develop your idea

We discussed in a previous episode about your why, and your what, but before you start testing, you need to know your who. Who are you selling to specifically? What are the characteristics of people who have this problem, or what are the conditions under which this problem is experienced? Use your research results to understand: Ideal Client Niche Prototype and Test Go to Market Strategy. Supply Chain, Finance and Legal Truth bomb: It will cost you far more to develop the wrong idea than it costs to start again and find a better idea. Development takes the input from your market research and aims to convert it into a mock-up of commercial reality. Tune in to learn more!

Om Podcasten

Where Ideas Launch – The Podcast for the Sustainable Innovator. Where Ideas Launch is Inspired by everyday people who do extraordinary things, and influence thousands, maybe even millions with the insights they bring and work that they do. We all need to access our creative genius in solving some of the worlds more complex challenges. We need to innovate sustainable solutions for every human activity - which opens up immense opportunities. This podcast explores modern-day innovation in the age of sustainability. I’ll interview some of the most prolific thinkers, creators, and educators on their journey to create sustainable incomes and businesses. My guests and I will teach you how to be creative, create business models, and explore curiosity with the courage to level up in your career. Join me every Wednesday for a new edition of Where Ideas Launch the podcast.