Marketing #3 - The Marketing Mix

So how’s your strategic marketing? Is your enterprise—whether a business or a nonprofit—ahead of the competitive wolves? Well, there’s one proven way to start assessing and then handling that. Join Kevin as he takes a lengthy trip to the movies to unfold the framework of the classic marketing mix of product, price, place, and promotion. That’s what leaders must navigate and master in order to flourish in their stewardship of their organizations. So, how’s the marketing mix faring at your work...

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Whitestone Podcast delivers on-the-go equipping for Christian knowledge workers from The Whitestone Forum. At The Whitestone Forum, we believe that every Christian – in every vocation – is called to full-time ministry, and we provide distinctive teaching and tools to equip Christians in every one of their organizations.