How Wiederhoeft Designer Jackson Wiederhoeft and LOHO Bride Founder Christy Baird Are Bringing Individuality Into Bridal Fashion

Jackson Wiederhoeft is the founder of the demicouture and bridal line Wiederhoeft. Known for its campy, sexy, modern aesthetic, Wiederhoeft has become a go-to option for distinctive and stunning bridal looks for the fashion set. Christy Baird is the founder of LOHO Bride, a Los Angeles bridal salon that curates unique and hard-to-find designers—including Wiederhoeft. They join us today to talk about their approaches to bridal fashion, the trends that are coming and going in the bridal world, and their tips for avoiding a wedding-dress disaster. Plus, Editorial Director Lauren Eggertsen details her experience finding her own wedding dress at LOHO!

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From the creators of Who What Wear—your trusted source for celebrity style, the latest fashion and beauty trends, and shopping suggestions—comes The Who What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the fashion and beauty world. Each week, we'll cover everything from the latest emerging trends and talent to candid conversations with industry icons. This is what style sounds like.