Diversity & Inclusion in Clinical Trials - Interview with Victoria Donovan

Joining us in this episode of Who Would Have Thought is Victoria Donovan, Founder and CEO of Clinically Media, an award-winning full-service agency specializing in patient recruitment and retention in clinical research. Tune in to learn how Clinically Media is reinventing the recruitment and retention process to address the lack of diversity and inclusion in clinical trials.Victoria talks about developing trust and engagement in clinical research for marginalized communities, how the world of digital healthcare can improve disparities in clinical trials, and what’s in store for the future of clinical research.Victoria describes the key role of decentralized clinical trials in diversifying patient populations and how we can build more trust between clinical researchers and patients who are reluctant to engage in the healthcare system. Plus, she highlights the immense value of having a diverse group of patient advocates as part of the patient recruitment process.To learn more about Clinically Media, visit: http://www.clinicallymedia.comResources Mentioned:Article: Diversity, Equity, and Inclusion in Patient Recruitment and Retention by Kate Schroeder, Seth Palmer, MBA, CDMP: https://bit.ly/3VX4ubn The Power of Patients: https://www.powerofpatients.com About Our Guest:Sometimes your true calling in life isn’t entirely apparent until an opportunity appears right in front of you. For Victoria Donovan, this is partly how she founded Clinically Media in 2017. What started as freelance marketing jobs for pharmaceutical companies and biotech firms, turned into a network of companies needing assistance with larger projects, including the formidable task of recruiting patients for clinical trials. Now, Victoria is the Founder and CEO of Clinically Media, an award-winning full-service agency specializing in patient recruitment and retention in clinical research. Clinically Media helps drug development and device companies efficiently source patients using data-driven, cost-effective solutions, as well as prepare for fundraising and commercial launch. Connect with Victoria on LinkedIn: https://www.linkedin.com/in/victoriadonovan 

Om Podcasten

Who Would Have Thought is a podcast about digital health innovation, what we know now and what we have yet to discover about the rapid digital innovation happening around healthcare. Twenty years ago, who would have thought that so many people would have smartphones? Twenty years from now, what will the new “Who Would Have Thought” questions become. What digital technologies will significantly transform healthcare and what will it look like? What will we know then that we don’t know now about the way healthcare is delivered for more effective outcomes. Digital technology has certainly brought many changes in the quality of our lifestyle and we are starting to see it in healthcare. What are the challenges that patients and physicians face now and what are the changes needed for better outcomes? Discover the perspectives of digital health thought leaders today and inquire into digital technologies of tomorrow. This is a conversation to discover the future of digital health that impacts us all.