Ben Francis MBE: The Mission to Create a 100 Year Brand

On this week’s episode, WHOOP Founder & CEO Will Ahmed interviews Gymshark Founder & CEO Ben Francis MBE. Will and Ben discuss Ben’s background (2:01) the road to creating Gymshark (2:32), Gymshark’s first sale (11:00), designing the Gymshark brand (17:59), and Ben’s journey and growth as a CEO and Founder (29:20). Will and Ben give their insights as Founder/CEOs and the mentality needed to develop a successful brand (36:18), dive into Ben’s experience on WHOOP (44:52), and how ...

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The WHOOP Podcast is all about sharing science-backed insights and strategies from the best in the world at what they do. Learn from Olympic champions, CEOs, bestselling authors, and PhDs about the habits, mindsets, and routines that improve their health, fitness, and resilience. Unpack everything from breakthrough health and nutrition research, life-saving tech advances, longevity hacks, and more—each episode features an empowering conversation you don’t want to miss.Tune in every Wednesday for a new episode of the WHOOP Podcast.