Minisode: The Customer Journey of Pizza in 3 Countries

This is an unprecedented mini episode that will preview our next big topic – customer journey mapping. I just had a wonderful interview about with two design strategists in Europe - Daniel Sunden and John Flitcroft. Somehow our discussion about customer journeys led us to look at the customer journey of pizza. It was such an interesting tangent that I wanted to share it with you in its own context – 3 different journeys of ordering pizza in the UK, Sweden, and the US. Enjoy and look out for the complete interview in the next episode.   ________   Check out the website to download a free ideation worksheet:

Om Podcasten

Why Service Design Thinking is podcast that helps business to do things better and do better things. Service design is one of the next big competitive advantages in business and it is being used with great success by corporations and other large organizations around the world. But how can a smaller business, a startup, or a nonprofit adopt these innovative techniques? We talk with experts in the field and share lots of case studies on how you can engage your customers, create delightful experiences, and build a lasting legacy. Don’t forget to listen until the very end, for this week’s design challenge. Hosted by: Marina Terteryan Want to keep in touch? Sign up for the mailing list at for access to useful freebies and bonus resources that won’t be available anywhere else. Like what you hear? Please subscribe, rate, and review us!