Research for Design Insight | Seth Weissman

Research is an important part of service design and design thinking because it is the center of the empathy and insight that will lead your work. Design researcher, Seth Weissman from BCG Digital Ventures, talks about different research techniques including Ethnography, Observational Research, Surveys, and more. He shares tips on how to get comfortable speaking with people, what sorts of insights to look out for, and even a design fail about suds-less soap. ________ Participate in the design challenge on the website. ________ Love what you hear? Please subscribe, rate, and review us! Get a free Idea Brainstorming worksheet: Special thanks to Monica Shriver of for this episode's theme music.

Om Podcasten

Why Service Design Thinking is podcast that helps business to do things better and do better things. Service design is one of the next big competitive advantages in business and it is being used with great success by corporations and other large organizations around the world. But how can a smaller business, a startup, or a nonprofit adopt these innovative techniques? We talk with experts in the field and share lots of case studies on how you can engage your customers, create delightful experiences, and build a lasting legacy. Don’t forget to listen until the very end, for this week’s design challenge. Hosted by: Marina Terteryan Want to keep in touch? Sign up for the mailing list at for access to useful freebies and bonus resources that won’t be available anywhere else. Like what you hear? Please subscribe, rate, and review us!