The Business Case for Service Design | Jod Kaftan of Fjord

Jod Kaftan is the Group Design Director at Fjord in Los Angeles, overseeing the LA design practice and developing the team and quality of work. As a proponent of meaning in design, he provides valuable insights about how creating meaning can lead to customer loyalty. Check out the show notes for all references and links. ________ Love what you hear? Please subscribe, rate, and review us! Each review goes a long way! Special thanks to Monica Shriver of for this episode's theme music.

Om Podcasten

Why Service Design Thinking is podcast that helps business to do things better and do better things. Service design is one of the next big competitive advantages in business and it is being used with great success by corporations and other large organizations around the world. But how can a smaller business, a startup, or a nonprofit adopt these innovative techniques? We talk with experts in the field and share lots of case studies on how you can engage your customers, create delightful experiences, and build a lasting legacy. Don’t forget to listen until the very end, for this week’s design challenge. Hosted by: Marina Terteryan Want to keep in touch? Sign up for the mailing list at for access to useful freebies and bonus resources that won’t be available anywhere else. Like what you hear? Please subscribe, rate, and review us!