Patagonia’s approach to activism with Gina Lovett from Patagonia and Jón Kaldal from the Icelandic Wildlife Fund

In today’s episode I’m speaking with not just one but two wonderful guests: Gina Lovett, Environmental Initiatives Manager at Patagonia and Jón Kaldal, of the Icelandic Wildlife Fund – a Patagonia Grantee.I was really excited to record this conversation. Like many people in the industry, for many years I’ve looked at Patagonia as a sort of North star of responsible business, and it was super interesting to hear more about how they approach activism as a global organisation. Earlier this year they released a film called A Salmon Nation, exposing the ugly truth behind open net salmon farming in Iceland. Jón from the Icelandic Wildlife Fund is a fountain of knowledge on the issue and it was great to hear from him on how the local communities in Iceland are coming together to try to stop this harmful industry before it completely destroys their beautiful ecosystems.Gina and Jón are seasoned campaigners who have managed to bring a movement together, gathering public support on social media and in real life - so this episode really is a lesson in how to get your message heard by the world. I’m really happy about it, it is full of very practical tips that I’m sure will be mega helpful whether you’re an individual or working as part of a business or organisation. I also loved Gina’s reminder that there’s not just one type of activist – she said often the people they work with are mothers, or grandmothers who are fighting to protect their families and communities.Want to dive deeper?Watch ‘A Salmon Nation’ – https://eu.patagonia.com/be/en/iceland/?srsltid=AfmBOorkXw5m5Sv0GETzMAX6DMD-K35Pp-jfcaoscp6Q1kpZTYSCc0-USupport the Icelandic Wildlife Fund – https://iwf.is/en/Guardian article on a major salmon farm escape in Iceland last year: https://www.theguardian.com/environment/2023/sep/30/thousands-of-salmon-escaped-an-icelandic-fish-farm-the-impact-could-be-deadlyCome say hi!Why We Care on Instagram — https://www.instagram.com/whywecarepodcast/Tiphaine on Instagram — https://www.instagram.com/tiphainemarie_/If you enjoyed the episode and want to help the podcast, I would be super grateful if you could leave a little review or share it with a friend who might like it. Thank you so much for caring and sending you lots of love! Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Welcome to Why We Care, the podcast helping you reconnect with nature. Together we explore our relationship with the natural world, to better understand how intertwined nature is with our daily lives – but also to rekindle our sense of wonder towards it. We dive into what our separation from nature means, and take a look at practical ways to restore and nurture this vital relationship.Hear from the people at the heart of the environmental movement, all around the world – scientists, activists, and campaigners who are all relentlessly advocating for change. I hope these conversations will inspire you to challenge the status quo, and give you hope. Thank you for caring, and sending you lots of love! Hosted on Acast. See acast.com/privacy for more information.