(ENCORE) Old Spice: The Man Your Man Could Smell Like

In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Check out this story about how Old Spice went from a not-so-popular brand that your Grandpa wore, to the top selling men's body wash brand in less than on year. All because of one insanely creative, sexy campaign that focused on getting women to stop buying their man "lady scented products."  For source materials, please visit www.willitstickpodcast.com. Try Lit Videobooks for 50% off & a 3 day free trial! To get All Access to Lit Videobooks for only $5 per month visit litvideobooks.com/willitstick and use the promo code WILLITSTICK at checkout. 

Om Podcasten

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It Stick? is a podcast for entrepreneurs and marketers who want BIG creative inspiration, covering the brands you know and the stories you don't. Melissa & Alexis break down all the details to find out: Will It Stick?