Jeep: The People Powered Brand

Few brands can claim that their customers do the majority of the marketing for them, and Jeep is one of the few. Listen to how Jeep has become a people-powered brand and hear about some of the radical stunts they have pulled. See our source materials and other info for this episode at www.willitstickpodcast.com.

Om Podcasten

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It Stick? is a podcast for entrepreneurs and marketers who want BIG creative inspiration, covering the brands you know and the stories you don't. Melissa & Alexis break down all the details to find out: Will It Stick?