Macy's Thanksgiving Day Parade: PR Stunt Turned Tradition

Watching the Macy's Thanksgiving Day Parade is a long-standing tradition for many American households, and has been for decades. But, did you know that the parade started way back in 1924 as one giant PR stunt for Macy's to draw shoppers to its one million square foot store in NYC? For nearly 100 years the parade has continued and has become the Superbowl of the holiday season for family-friendly brands attracting 50 million viewers annually. For source materials, please visit www.willitstickpodcast.com

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Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It Stick? is a podcast for entrepreneurs and marketers who want BIG creative inspiration, covering the brands you know and the stories you don't. Melissa & Alexis break down all the details to find out: Will It Stick?