Match.com’s Masterful Marketing to Bring Dating Online

In 1995, long before swiping right was a thing, Internet dating was not commonplace or really, something anyone admitted to. Match.com hit the market with a goal to change perceptions and get women comfortable dating online so the men would follow, and the brand's marketing efforts successfully changed a culture and really built the internet dating phenomenon that is the norm today! See our source material and other information for this episode at www.willitstickpodcast.com.

Om Podcasten

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It Stick? is a podcast for entrepreneurs and marketers who want BIG creative inspiration, covering the brands you know and the stories you don't. Melissa & Alexis break down all the details to find out: Will It Stick?