The Gerber Baby

The Gerber Baby has stared at customers from every single bottle of Gerber baby foods and has appeared in every single Gerber ad since the 1900s! Today, it's considered one of the most recognized consumer logos and most trusted consumer brands... and did you know that the iconic face of America’s most famous baby was actually a real person whose identity was kept secret for about 40 years? Get the full scoop about how The Gerber Baby came to be and helped grow Gerber to earn over $600 million in annual revenue per year.  For source materials, please visit www.willitstickpodcast.com. Try Lit Videobooks for 50% off & a 3 day free trial! To get All Access to Lit Videobooks for only $5 per month visit litvideobooks.com/willitstick and use the promo code WILLITSTICK at checkout. 

Om Podcasten

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It Stick? is a podcast for entrepreneurs and marketers who want BIG creative inspiration, covering the brands you know and the stories you don't. Melissa & Alexis break down all the details to find out: Will It Stick?