Uber Gets Weird With PR Stunts
"The best companies become verbs" - that's according to Uber CEO Dara Khosrowshahi. That puts Uber in the best company category ... Uber has become a verb in record time. So how exactly does a brand become a verb? We uncover some of the greatest (and weirdest) PR stunts Uber has pulled to stand out and rake in a whopping $25 billion in annual revenue -- AND GROWING. For source materials, please visit www.willitstickpodcast.com. Try Lit Videobooks for 50% off & a 3 day free trial! To get All Access to Lit Videobooks for only $5 per month visit litvideobooks.com/willitstick and use the promo code WILLITSTICK at checkout.