Hiro Tejima discusses cultural sensitivity in Asia

One of the challenges we face often in dealing with Asian business partners is that of languages and cultures. Australia’s wine markets have traditionally been Anglo and European countries, but Asia, as you can imagine, can be totally different from what you know. There are many elements to consider when discussing cultural sensitivity in Asia. One is the degree of homogeneity; second, spotting the national characteristics; and third, communication style. Hiro Tejima, Wine Australia’s Head of Market for Asia Pacific, discusses these important elements in this short talk.

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The Wine Australia podcast is all about sharing our passion for Australian wine. For those who love Australian wine we will share the stories of the people, the places and the communities that make our bold, authentic wines. For those sharing our Australian wines with the world we will share advice, insights and key learnings from thought leaders in the Australian wine community.