Episode 117: Should Younger Generations Care About Napa Valley Wine?

There’s been a lot of talk about millennials and Gen Z, and what their changing consumption habits mean for the wine industry. In an era that offers an increasing variety of styles to chose from, do younger generations still care about traditional wines like Napa Valley’s iconic Cabernets and Chardonnays? And, perhaps more importantly, should they? In this episode, Contributing Editor Virginie Boone talks to Napa winemakers Blair Guthrie and Bertus van Zyl talk about the wine world’s shifting demographics, the impact younger drinkers are are having on traditional production techniques, and what consumers are getting right—and wrong—about Napa Valley wine.   FOLLOW US ON: Instagram: @wineenthusiast Twitter: @WineEnthusiast Facebook: @WineEnthusiast

Om Podcasten

The Wine Enthusiast Podcast takes you on a tantalizing trip into the world of wine, beer and spirits. Drink up engaging, behind-the-scenes stories reported and recorded by Wine Enthusiast’s editors. In each episode, we explore emerging trends, provide educational tidbits, and introduce you to the passionate people who craft, shake, ferment, and pour their beverage of choice. Inside every bottle is a story.