Episode 97: The Power of Social Media in Wine (40 Under 40 of 2021 Series - Part 1)

In this episode, Associate Managing Editor Emily Saladino speaks with 40 Under 40 honorees Shanika Hillocks and Isis Daniel about the role of social media in wine business and culture. What makes for compelling social content in the wine world, and how can wine companies, professionals and casual drinkers better harness the power of Instagram, TikTok and beyond? Hillocks and Daniel share tips from their work as social media experts and discuss where they see social wine communities headed. FOLLOW US ON: Instagram: @wineenthusiast Twitter: @WineEnthusiast Facebook: @WineEnthusiast  

Om Podcasten

The Wine Enthusiast Podcast takes you on a tantalizing trip into the world of wine, beer and spirits. Drink up engaging, behind-the-scenes stories reported and recorded by Wine Enthusiast’s editors. In each episode, we explore emerging trends, provide educational tidbits, and introduce you to the passionate people who craft, shake, ferment, and pour their beverage of choice. Inside every bottle is a story.