Ep 103: Marketing Wine to Women

This week Rick makes a comeback! We get a little industry insider-y, discussing the irritating practices and dumbed down way wine is marketed to women and, specifically, to moms.

I have to admit, this holds a special place for me since I was a wine marketer but always found the generalizations made so demeaning. This one's a little nerdy, but I hope you enjoy it! 

 

Oh, and it features a clip from "A Beautiful Mine" by RJD2 in the intro.

Download it here:

https://itunes.apple.com/ca/album/beautiful-mine-theme-from/id327091770

Om Podcasten

A podcast for people who like wine but not the snobbery that goes with it. I talk about wine in a fun, straightforward, normal way to get you excited about it and help you drink better, more interesting stuff. About half the shows feature guests and are informal but educational discussions between me and a passionate wine friend –they aren't interviews. All guests are personal friends or friends of friends in wine so like any conversation between friends, we’ll talk back and forth, interrupt each other, laugh and have fun, debate tough questions, voice our opinions, and most of all, enjoy sharing our time together and with you! The Wine For Normal People book is available on Amazon, Barnes & Noble, and many local booksellers. Back catalog available on Patreon.com/winefornormalpeople