Ep 132: Wine in China with Eric S, Sales Exec from Shanghai

This week we have a special guest, Eric S, a wine sales executive in Shanghai, who gives us an overview of what's going on with wine in China. We cover things like:

  • What types of wines are people drinking in China?
  • Is wine consumption growing or has it hit a wall?
  • What's the deal with the gifting culture, anti-corruption, and the crackdown (A.K.A, why the top growth Burgundy and Bordeaux need to pay attention to the UK, US, and Canada again)? 
  • Has the wine bubble burst?
  • Do Chinese drink domestic wine or imported wine most often? Is it any good? What are emerging areas?
  • What's the deal with counterfeiting?
  • What's the predicted future for China's wine market?

A truly fascinating conversation -- we learned a ton and hope you do too! 

Om Podcasten

A podcast for people who like wine but not the snobbery that goes with it. I talk about wine in a fun, straightforward, normal way to get you excited about it and help you drink better, more interesting stuff. About half the shows feature guests and are informal but educational discussions between me and a passionate wine friend –they aren't interviews. All guests are personal friends or friends of friends in wine so like any conversation between friends, we’ll talk back and forth, interrupt each other, laugh and have fun, debate tough questions, voice our opinions, and most of all, enjoy sharing our time together and with you! The Wine For Normal People book is available on Amazon, Barnes & Noble, and many local booksellers. Back catalog available on Patreon.com/winefornormalpeople