Exploring the Math & Science of Influencer Marketing

You're starting to hear a theme emerge in a lot of influencer marketing industry predictions and trends talk, it's been there but seems to be getting louder. The word or phrase I'm referring to is "data-driven." Most of your influencer marketing platforms have that verbiage in their marketing literature because marketing decision makers like you respond to it. Data means more insights, more predictive decision making, better chance of success without us humans mucking it up. But to understand the data of any marketing channel is a level of expertise few have. That's why we rely on the software platforms and engineers to come up with metrics and formulas and dashboards. Then we look to thought leaders in and around our industry to know which of the metrics and formulas and dashboards really matter. In our evolution as marketers, we decide which we care about from our experiences. When a campaign is successful, we look to the metrics to decide which may have been the predictor or indicator of success. We personally get more expertise and start to make those data analysis decisions on our own. Just in case we miss something along the way or need a fresh perspective on the data we use every day, there are people like Bill Hildebolt. He's the CEO and co-founder of Gen.Video, an influencer marketing platform that focuses on video and social commerce. Bill is an analytics guy and loves to talk through and think through measurement and data analysis problems. A few months ago, he started an ambitious blog series at GenVideo's website at gen.video, it's called The Math and Science of Influencer Marketing. At this recording, it's 20 articles long and dives deep into various ways to use math and science techniques to understand influencer marketing better. I invited Bill to come on the show and talk turkey about the turkey. If you will. We get deep into the great ROI debate. We went into metrics that matter beyond reach. Bill has a great point about segmenting analytics along content topics and verticals, that's really smart. In essence, today's episode is a couple of data nerds nerding out, and I think you'll enjoy listening in as I think we make some points that might make you smarter about your influence marketing efforts. This episode of Winfluence is presented by Tagger, a complete influence marketing software solution. Check them out for a demo today at jason.online/tagger. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.