How Creators Can Level Up Content & Revenue with Online Courses

There are dozens of different types of influencers. The two that often get the most grief are the superficial fashion and beauty, maybe food and lifestyle influencers that I like to call the peace sign, duck lips crowd. The other are the self-promoting talking head types in the B2B space … often fraught with marketing nerds like me. They don’t seem to have clients or case studies, but they claim expertise and try to pull you into their online course to pay them a ton of money to learn what they know. You can probably hear the contrarian tone coming out in my voice here. But there’s a reason I’m pointing those folks out. It’s not that I don’t like the online course pushers or even consultant types who seem more style and less substance. In fact, my opinion on them aligns with my opinion on the long-standing debate over whether or not someone is a social media expert.  If that person’s clients learn from them, are happy with the work they are doing for them, then for the client, he or she is an expert and our opinion doesn’t matter.  I’ve always wanted to have an online course, frankly. I’ve started and stopped building one over the years. It can be overwhelming. It turns out there’s help out there for folks like me who struggle with that. Or you content creators or subject matter experts listening who might also be thinking of starting an online course.  Rocky Buckley is the creator of Platinum Path and The Power Persona Project. He helps experts, thought leaders and influencers “Go Platinum” by reinventing their brand, strategy and even business model. One of the primary ways he does this is through online course, masterminds and other virtual products that serve a direct audience for a subscription fee or similar revenue stream.  I asked Rocky to come on the show and illustrate to us how one can not only tap into these types of information products to build a community of paying customers around them, but take that to a next level and build that community into raving fans of your content, too. This episode of Winfluence is presented by Tagger, the complete influencer marketing software platform. Sign up for a free demo today at jasonfalls.co/tagger. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.