How to Leverage Podcasts as a Guest or Host

Did you know that 41 percent of Americans 12 and older have listened to a podcast in the last month? Twenty-six percent have listened in the last week. That’s 74 million people.  And of the people who listen each week, they average hearing eight podcasts.  All that information is from The Infinite Dial. It is the annual social media and audio listening habits research provided by Edison Research. I mark my calendar each March to get the latest download.  It’s easy to be bullish about podcasting when you are a podcaster. But if 74 million people listen each week, that means over 200 million people in the U.S. alone do not. So there’s room to grow, not just in listenership, but in understanding of why podcasts matter. They matter to businesses and content creators because they are an easy platform to build authority and trust upon. And you don’t have to start a podcast to build it … you can simply be a guest on one. Spencer Carpenter saw the advantages and opportunities for businesses and creators at the onset of the pandemic. He spent 15 years in the music business but saw podcasts as an opportunity to communicate in a world where communication was changing. He founded Outlier Audio to help businesses and brands, including content creators, take advantage of podcasts. Outlier Audio can not only pitch you to be a guest on relevant podcasts that help build your brand and trust in the community, but they’ll also help you build of podcast of your own, if that suits you better.  Spencer joined me recently to talk about the challenges some businesses have with understanding the power of podcasts, the opportunity and advantages they bring and who is right and maybe not right for podcasting. We’ll hear from him and learn more to help you with the pods today on Winfluence.  This episode of Winfluence is presented by Tagger, the complete influencer marketing software platform. Sign up for a free demo today at jasonfalls.co/tagger. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.